Meet the Team!
Wendy Connor
“Give me your tired, your poor, your hurried marketing campaigns, & experience a TRUE Marketing difference!”
Title: President
Nickname: Marketing Muse
As president of TRUE, Wendy is the mastermind behind the quest to provide her clients with superhuman marketing plan development. She uses her unprecedented powers int he service of good, not evil, acting as the primary operative to TRUE clients as she continues her epic crusade to fill the world with innovative and indestructible advertising and media campaigns. With razor sharp senses, Wendy is able to harness the power of groundbreaking creative, epic event planning and bulletproof branding to vault her clients to the epicenter of the universe. It is only a matter of time before she succeeds in her plot to take over the world.
Strengths: Able to develop marketing strategies in a single bound; dedicated to TRUE, justice and the American way.
Weaknesses: Stray dogs, Tim Tebow, and cheese fries.
Origin: Arrived at TRUE Headquarters from Destinations Unknown.
Training: Bachelor of Science in Advertising, University of Florida
History: Prior to starting TRUE, Wendy served as the Vice President of National Marketing for Broadway Across America. In that capacity, she was instrumental in implementing new media solutions to the theatrical community including designing the first Broadway static e-cards and animated online brochures. She has worked in the entertainment marketing business for more than 15 years and has expertise in the areas of marketing, public relations, new media, branding, customer relations, third-party initiatives and online marketing strategies.
Jannet Busto
“…Come aboard, we’re expecting you!”
Title: Vice President of Marketing
Nickname: The Most Interesting Woman in the World
As Vice President of TRUE Marketing Jannet is responsible for envisioning, budgeting and implementing marketing campaigns for clients.
Strengths: Creative development, negotiation, media buying, intimidation & grace, event conceptualization & planning, brand development & initiation as well as imparting her general air of merrymaking to all those around her.
Weaknesses: Rosenblum — or any red wine for that matter, catastrophically-high heels, fresh Cuban bread & butter and a serious
addiction to the Travel Channel.
Origin: The most interesting woman on earth, she’s said to be from a land far, far away and is known as a Madrillian — to those that know her well.
Training: Bachelor of Arts in Marketing, University of Central Florida
History: Before joining the TRUE team, Jannet provided her superpowers to Florida Theatrical Association where she planned marketing campaigns for season subscriptions and individual touring productions at the Carr Performing Arts Centre. She joined Florida Theatrical Association after two years at Florida Hospital working as their Senior Marketing Manager. Prior to Florida Hospital Jannet was with SeaWorld/Discovery Cove Orlando where for five years she created, planned, marketed and executed their consumer event in-park concert series as well as managed national and local media promotions. Jannet first began honing her powers with a five year stint at Church Street Station’s marketing department.
Donna Fiegel
Title: Public Relations Manager
Nickname: Scrilla
As the TRUE team Public Relations Manager, Donna harnesses the power of killer communication for good every single day. As the gatekeeper of TRUE Marketing’s public relations, Donna utilizes her razor-sharp attention to detail in order to develop press materials, web copy and more with precision and lightning speed; to plan and coordinate super special events down to the most microscopic detail; and to update, monitor and keep TRUE client on the leading edge of the ever-expanding world of social media. And she does it all in the name of enhancing each TRUE client’s all-powerful public image.
Strengths: Writing, Social Media Savvy, Composure in Chaos, Makes a Mean Key Lime Pie
Weaknesses: Trashy Reality TV, the Food Network, Buffalo Sports Teams, Mexican Food, Margaritas
Origin: Buffalo, New York
Training: Bachelor of Arts in Public Relations, University of Central Florida
Kevin Dermody
Title: Video Editor & Motion Graphics/Multimedia Specialist
Nickname: Captain Obvious
Kevin utilizes his superhuman abilities and technological prowess to generate superior television and radio commercials, develop interactive DVDs, and create custom special effects and motion graphics for video. He possesses vast amounts of experience in video production including directing, producing, lighting, shooting HD, live green screen compositing, Flash streaming, and audio engineering. His alter-ego edits shows, creates special effects/motion graphics for video, composites footage with virtual sets, creates, records and edits digital audio, compresses video for the web and DVD, and creates custom interactive DVDs.
Strengths: Master of all things Technical and Multi-Media, Drum Playing, Gardening
Weaknesses: Graphic Artists, Ethiopian Food, Philosophy Books
Origin: Cincinnati, Ohio
Training: AS, Digital Media, Full Sail University; Bachelor of Arts, Georgetown University
Alex Meissner
“You say it best when you say nothing at all.”
Title: Video Production
Nickname: Señor Silencia
Alex uses the power of omnipresence to stay current in the ever-changing field of video production, and all-powerful at DSLR shooting, HD Video for social network campaigns, narrative and creative video editing. Often seen but rarely heard, Alex is a man of mystery, able to nimbly sense the potential danger of uninspired video, and works tirelessly to ensure that every Team TRUE production is a work of genius.
Strengths: Creative Problem Solving, Silent but Deadly
Weaknesses: Design/Music Blogs, Electronic Music, Synthesizers, Microbreweries
Origin: Kalamazoo, Michigan (yes, it’s a real place)
Training: Bachelor of Science in Digital Arts & Design, Full Sail University
History: Before joining the TRUE team, Alex worked in video production at JHT, where his clients included Sears and the Florida Virtual School. Prior to JHT, he attended Full Sail University and studied Digital Media, which included Video Production, Graphic Design, and Web Design.
Nicole Eichten
“Pray to God you don’t drop that ****!”
Title: Art Director
Nickname: Sarcasticella or Sergeant Sarcasm
As the TRUE Team’s Art Director, Artist & Designer Nicole fights one of the greatest crimes against humanity: dull and lifeless artwork. She uses her intuitive powers to match art concepts to an individual’s personality, product or service in order to create truly heroic masterpieces on behalf of each and every TRUE client.
Strengths: Ability to Design Art Concepts in a Single Bound, Songbird
Weaknesses: Microphones, Great Music, Art, Animals, iPad, Cotton Candy Flavored Ice Cream
Origin: Illinois
Training: Bachelor of Fine Arts, University of North Carolina – Greensboro